In response, manufacturers in the category are adding a host of different better-for-you qualities including vitamins and antioxidants to provide immune support and mental clarity. CEO and Founder Manoj Bhargava said in a statement the company’s new carbonated beverage “has a refreshing, lighter taste compared to Red Bull and Monster.”Ĭonsumers are also looking for more than energy in their beverages. And Keurig Dr Pepper is distributing Runa Clean Energy. There are also a host of startup brands in this space that are vying for consumer attention.ĥ-hour Energy Beverage appears to be focused only on energy, touting taste as its differentiating factor.

Molson Coors Beverage launched ZOA, a nonalcoholic energy drink made with better-for-you, natural ingredients through an exclusive distribution deal. The beverage giant is also the exclusive distributor of Bang Energy until October 2023. PepsiCo introduced a morning-time energy beverage called Mtn Dew Rise Energy to complement its entrenched Rockstar line. Other players have also gotten into the space. Competition includes the long-standing category dominators of Red Bull, with 41.7% of dollar share at U.S. retail stores, and Monster, which has 31%, according to 2020 IRI stats. While beverages present a potentially larger growth opportunity for 5-hour Energy, the company will have to face some of the industry’s beverage titans in order to carve out some space for full-sized drinks on shelves. The energy drink market is expected to grow at a compound annual growth rate of 7.2% to reach $86 billion by 2026, according to Allied Market Research. Although energy shots are predicted to grow at a similar compound annual growth rate of 7.2%, Research and Markets only expects the category to reach $56.67 billion by 2026.

As consumers continue to seek options for a quick pick-me-up, full-sized energy drinks have been on a long growth trajectory.

5 hour energy